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ADVERTISING SPECIFICATIONS

Ad Display (Website)

Mobile Advertising

Video Advertising

Social Sponsorship

Ad Specifications (Web and Print)

Display Web Ad Products

Banner Units	dimension	size	expansions	formats
Leaderboard	728 x 90 px	< 100Kb	970 x 520 (down)	JPG, GIF, HTML
Skyscraper	300 x 600 px	< 100Kb	N/A	JPG, GIF
Large rectangle(Front and Category page)	300 x 250 px	< 100Kb	N/A	JPG, GIF, HTML
Interactive Skyscrapper	300 x 600 px	< 100Kb	N/A	SWF¹ , HTML
^1. Direction depends on the targeted publisher.

Fullwidth Billboard	dimension	size	expansions	formats
Fullwidth Top Billboard	650 x 300 px 800 x 300 px 970 x 300 px 1100 x 300 px	< 100Kb	Expands into Overlay Pop-up box	JPG, GIF, HTML
Fullwidth Top Billboard (FLASH)	650 x 300 px 800 x 300 px 970 x 300 px 1100 x 300 px	< 100Kb	N/A	SWF, FLA (NO DHTML Tags)
^1. To avoid cropping on sites that are 850 pixels wide, all the important information (logo, text, rating, legal) should fit in 850 pixels in the middle of the banner. ^2. All media(images,video and etc; excluding SWF and FLA files) will be converted and hosted on our server.

Video Units	dimension	length	extra files	formats
Video Banner	300 x 300 px	<30 sec	JPG, GIF, PNG (no transparencies)	MOV, AVI
Premium Fullwidth Billboard Video	650 x 300 px 800 x 300 px 970 x 300 px 1100 x 300 px	<30sec	JPG, GIF, PNG (no transparencies)	MOV, AVI
^1. To avoid cropping on sites that are 850 pixels wide, all the important information (logo, text, rating, legal) should fit in 850 pixels in the middle of the banner. ^2. All media(images,video and etc; excluding SWF and FLA files) will be converted and hosted on our server. ^3. These video specifications are not for Dopeness TV advertising.

Video Slide Down Billboard	dimension	size	extra files	formats
Video Slide Down Billboard	300 x 90 px 650 x 300 px 800 x 300 px 970 x 300 px 1100 x 300 px	<100 kb, video <30 sec	Video file(MOV, MP4, AVI)	JPG,PNG,PSD
^1. To avoid cropping on sites that are 850 pixels wide, all the important information (logo, text, rating, legal) should fit in 850 pixels in the middle of the banner. ^2. All media(images,video and etc; excluding SWF and FLA files) will be converted and hosted on our server. ^3. These video specifications are not for Dopeness TV advertising.

Micro-Content	dimension	size	extras	formats
Micro-Website	970 x 900 px	<300 kb per page	miscellaneous	Custom Code (HTML, JS, PHP)
Micro-Content	800 x 300 px	<300 kb per page	miscellaneous	Custom Code (HTML, JS, PHP)
^1. All media(images,video and etc; excluding SWF and FLA files) will be converted and hosted on our server. ^3. Micro-Websites are hosted on our name server ex. Brand.dopenessmag.com .

Background	dimension	size	extras	formats
wide	1450 x 750 px	<400 kb	miscellaneous	PSD
Tile	200 x 200 px	<50 kb	miscellaneous	JPG, PNG, GIF
^1. All media(images,video and etc; excluding SWF and FLA files) will be converted and hosted on our server. ^2. grapics in wide background should not be present in the center (970 x 750 px).

Toolbar	dimension	size	extras	formats
Logo	294 x 49 px with optional 100x100 icon	<50 kb	miscellaneous	PSD
Skyscrapper Pop-up	294 x 49 px with optional 100x100 icon / Expandable to 300x500	<50 kb, Expandable to 2MB max	Video (60 seconds max)	PSD
Full-Width Pop-up	294 x 49 px with optional 100x100 icon / Expandable to 970x300	<50 kb, Expandable to 2MB max	Video (60 seconds max)	PSD
^1. All media(images,video and etc; excluding SWF and FLA files) will be converted and hosted on our server. ^2. a backround will be created from PSD supplied for full-width pop-up.

Mobile Ads	dimension	size	extras	formats
Header Banner	320x50, 300x50, 320x100, 300x100	<50 kb	miscellaneous	JPG, GIF
Footer Banner	320x50, 300x50, 320x100, 300x100, 320x250, 300x250	<50 kb	miscellaneous	JPG, GIF
^1. All media(images,video and etc; excluding SWF and FLA files) will be converted and hosted on our server.

INTERSTITIALS	dimension	size	extras	formats
Interstitial	Various Dimensions (up to full browser size), No Audio, 10 seconds/1x Loop	100k to 500k consecutive or 2MB if video	miscellaneous	JPG, GIF, SWF, PSD
^1. All media(images,video and etc; excluding SWF and FLA files) will be converted and hosted on our server.

Print Ad Products

Print Ads	dimensions	size	rate	Bleeds	formats
2 page spread	17" x 11" / Trim Size: 16.25" x 10.75" / Safe Zone 14.75" x 10.25" /	300 DPI	$4,000 - various, depending on ad reps	Top: 0.125" / Bottom: 0.125" / Inside: 0" / Outside: 0.25"	JPG (Highest Quality)
2 page spread Inside Cover	17" x 11" / Trim Size: 16.25" x 10.75" / Safe Zone 14.75" x 10.25" /	300 DPI	$6,000 - various, depending on ad reps	Top: 0.125" / Bottom: 0.125" / Inside: 0" / Outside: 0.25"	JPG (Highest Quality)
fullpage spread	8.5" x 11" / Trim Size: 8.25" x 10.75" / Safe Zone 7.75" x 10.25" /	300 DPI	$2,000 - various, depending on ad reps	Top: 0.125" / Bottom: 0.125" / Inside: 0" / Outside: 0.25"	JPG (Highest Quality)
fullpage spread Inside Cover	8.5" x 11" / Trim Size: 8.25" x 10.75" / Safe Zone 7.75" x 10.25" /	300 DPI	$3,000 - various, depending on ad reps	Top: 0.125" / Bottom: 0.125" / Inside: 0" / Outside: 0.25"	JPG (Highest Quality)
halfpage	8.5" x 5" / Trim Size: 8.25" x 4.75" / Safe Zone 7.75" x 4.25" /	300 DPI	$500 - various, depending on ad reps	Top: 0.125" / Bottom: 0.125" / Inside: 0" / Outside: 0.25"	JPG (Highest Quality)